Testimonials
Berkeley, CA
4/2/2010
I knew exactly the car I wanted. A 2010 VW Jetta Sportsagon Tdi. I literally called or visited every dealer in the bay area. The only dealers with cars were tacking on $2500-5000 as the cars are in very short supply. I asked about ordering a car and most dealerships either said you can’t order a car(how do they get theirs?), or that I put my name on a list and just have to accept the car it as it comes in. Most immediately tried to sell me the gas version of the car. Then I called Miko at Royal VW. Immediately he stated that they do not sell cars for over msrp and though they do not have the car I wanted they would be more than happy to custom order the car exactly how I wanted it equipped. I drove over to the dealership to order the car, checkbook in hand. We got it all spec’d out and entered into the computer. I verified that it was exactly how I wanted it. Then I asked how much of a deposit they needed. Miko’s reply was none. He did say it would be 3-4 months for delivery. As I had a decent car that was fine, I don’t mind waiting for the exact car I want.
Nearly 3 months to the day I get the phone call from Miko that my car just rolled off the truck. I said I’d love to pick it up that day which he said would be fine, I just needed to give them a few hours to prep the car for delivery. I was supposed to get there at 5:30. For various reasons I didn’t arrive till 6:45 on a Friday and they close at 7! Miko said no problem and he and the finance guy stayed nearly an hour late to deliver the car. Miko took his time to go over the whole car and all the controls and features even though it was an hour past closing time.
When it was time to say goodbye and drive off with my new baby I noticed the tank was full. I mentioned that to Miko and his reply was of course it is! I’ve had the car a week and love it. Over 40mpg without a thousand pounds of toxic batteries.
I can’t comment on the service department, but Miko and the sales department are first class. I would not hesitate recommending Royal to anyone looking for a VW.
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-3#hrid:QN1dZBaIe-p5iAOXD5BzJA
San Francisco, CA
3/1/2008
I didn’t read all these reviews before I went to Royal, if I had – I probably would have gone somewhere else, but my experience was nothing less than great, both in sales and service. I was looking for a specific Audi A4 about a year ago, called around, and no dealership in the area seemed to have one. Then I stopped by Royal, to see if they have something close to what I wanted. I talked to Mico, he was very straight to the point, went online and located the EXACT car I wanted at a dealer in San Diego, called them to check if the car was available, we agreed on the price in about 10 minutes, and 4 days later my car arrived.
Since then I have been taking my A4 to their service, and I never had any problems. Actually, they were extremely helpful considering how busy they are; once my car got broken into on a Friday night, and I brought it to service on Saturday expecting them to order the glass for the window and ready to wait a few days. Frank Lee had the found the right glass in stock, and I had my car ready in about an hour and a half.
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-3#hrid:viH5zfchHu4hXZx8jc-E0A
San Bruno, CA
10/14/2009
I’m posting this here too, even though it seems to be the service listing. I just want others to know what a great experience we had buying our VW here:
We had a wonderful experience with Mico at Royal Motor Sales in San Francisco! We did not experience any of the games that other dealers played. We ended up with a fair price on our trade-in and the new car, and we love our new Jetta! We couldn’t be happier with the entire experience at Royal Motor Sales, from initial communication with Mico, to price discussion, to financing. Don’t even bother trying other VW dealers in the Bay area.
Other than the enjoyable (yes, enjoyable) car-buying experience at Royal, my second favorite part was reading their “wall of shame”! They post the stickers from other Bay area VW dealerships, and this just validated our frustration with our experiences at other dealerships (Sunnyvale, Daly City, Hayward), where they tried all the nasty dealer tactics and were asking 3, or 4, or 5 thousand over MSRP with no possibility for negotiating!!!
Again, Mico at Royal Motor Sales is the best!!! Great experience, great car! This is the reason they are still in business (family-owned) after over 50 years!
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-3#hrid:B4eCkcHoAKnXuWuQe5bo6A
Oakland
2/26/2010
My experience at Royal Motors was excellent. It probably helped that I knew exactly what I wanted (VW Golf TDI) and contacted the Internet Sales Manager (Mico). Due to the scarcity of that particular model most VW dealers are demanding a “market adjustment” of $2k-$4k, a game I refused to play. The policy at Royal Motors is to never charge more than MSRP.
Mico was great: friendly, knowledgeable, honest, and never pushy. He kept me informed of the progress of my order as the car was built and shipped from the factory. Once it arrived we completed the transaction without any surprise fees. I was offered dealer financing and the usual extended warranty, paint protection, etc. But my decision to use financing from my bank and decline the extras was respected and I wasn’t subjected to any sales tactics.
I don’t know what the other sales people at Royal Motors are like, but in my experience Mico is a straight shooter. And I love my new car!
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:VHTfgwGnNjE75807sELhFA
San Francisco, CA
12/2/2009
These guys were AMAZING to deal with. We came to this dealership after having a horrible experience with Team Volkswagen of Daly City (see my other review.) We were looking for either the Audi or VW sports wagon TDI’s – both of which are hard to find and most people have been on waiting lists to buy. After hearing about our bad experience at another dealership, they wanted to do their best to make up for it. The manager of the dealership was able to locate the car we wanted which was about to leave the port for another dealership and get it for us (he apparently has a good relationship with other dealerships in the area – a good sign.) We ended up paying list price (this dealership does not believe in charging premiums – even for high demand cars) and matched the trade in value of our old car that the other dealership was giving us. Finally, they got us “priority” delivery the next day so that we could have the car in time for our Thanksgiving trip to LA.
When we picked up the car, they took their time to walk us through the entire car to make sure we understood all of the gadgets.
I will only go back to these guys for any future car purchases.
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:qd1NXyyXcESofwIaJXPU0g
San Bruno, CA
10/3/2009
ATTENTION VW BUYERS!!!
There are a lot of bad reviews for Royal. But I wanted to pass along my GREAT experience. I’ll preface a little by saying we bought a 2010 TDi Jetta Sportwagen and we worked with Mico. Most of the bad reviews seem to be from Audi buyers. And several of the 4 and 5 star ratings are VW buyers who worked with Mico. He rocks.
The story: We were looking for the TDi sportwagen. A very popular car (for certain people). All over the Bay area other dealers are marking these up about 3 or 4000 over MSRP and will not negotiate down from that. Other dealers also weren’t interested in working with our trade in (2003 jetta wagon with low miles).
We first contacted Mico online. He would send us updates from time to time telling us whenever a car would come on the lot. Finally after having very bad experiences at 3 other dealers, Mico contacted us saying there was another car on the lot for MSRP. We went down, they gave us what we needed for our trade in (no haggling), agreed on the price, car was detailed and ready to go when we finished. Their finance dept even beat our outside loan.
Now, I understand how many rules for buying a car I broke for this process, i.e. never pay MSRP, never finance through the dealer, never accept the first offer, etc… First, the 2010 sportwagen TDi is selling all over the nation for 1000′s over MSRP. To get it for MSRP is a deal. I’m sure someone will find one for under MSRP, but that is by far the exception. Second, we knew our trade in was a good car, but we also know that it’s not perfect. They gave us about what http://edmonds.com suggested they give us. Third, we know how to read a contract and know that our loan is a good deal.
Had we gone in trying to get $500 over invoice and haggle another $500 for our trade in, then maybe the experience would have been different. I don’t mind the dealer making a profit off of our sale. Mico was honest and fair with us. And we ended up with the exact car we wanted. and I LOVE IT!!!
If you are buying a VW I STRONGLY recommend Mico at Royal Motors.
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:cIANoJkCH_Mb2gqTLac2ww
San Francisco, CA
8/28/2009
I was in the market looking for a car for the past two months. I had read numerous reviews and done a lot of homework window shopping at numerous dealers in and around the Bay Area. Once I had decided on the Jetta, I sent out for a few quotes. The first quote back came from the Internet Manager at Royal Motor Sales, Mico.
He said that he had the car I was looking for at the best price I had been given. I figured that I should try Royal Motors first, because of close proximity to my house and the fact that they responded to all of my questions via email and seemed to want my business.
I arrived at the appointment time to look at my car, which was washed, waiting and ready for as spirited a test drive that could be had at 3:30pm on a weekday. Mico greeted my wife and I and then took us on a demonstration drive. We each took a turn on the route and felt like the car was going to live up to our expectations.
We returned to the dealer and we sat down to discuss price. I was a little hesitant at this point, because another dealer I dealt with tried the old switcheroo in the past, but Mico did not. He opened up his emails, found the quote he’d given me and we went from there. There was no haggling necessary, the price I was quoted was as good as the car.
We decided to buy and it was a simple process of getting the promotional APR loan that was advertised–no shenanigans. My wife and I felt as though they couldn’t have made the purchase any easier. It was smooth and fast.
I have been brow beaten before and flat out lied to by car dealers, but the people at Royal Motors totally blew me away. If you are going to purchase a VW, use the Internet Manager and save yourselves the headaches most associated with buying a car.
I can’t vouch for the service department as I haven’t used them yet, but the purchasing was great. I wouldn’t hesitate to recommend them to anyone looking to buy a car
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:bdaNLfCT-wliUMCdPyQYXQ
Oakland, CA
10/12/2008
Thanks to these guys I am now a proud owner of brand new 2009 Jetta TDI.
I did most of the contact with Mico, the Internet Sales Manager. Through him I was able to obtain a quote and he was prompt in regards to answering any questions that I may have had. The sales process with Michael Perry was smooth and the only haggling was over my interest rate on the financing. No BS and no dealer markups.
I know that the Jetta TDI is a “high demand car” because it’s sips gas like a Prius and can run on biodiesel. I know that even in these tough economic times (that phrase is starting to be cliche by now) it is a seller’s market for that kind of car. I knew most dealerships would add a markup and I was able to negotiate a lower price. But nobody else was willing to sell to me at MSRP.
I’m in sales and I understand people need to make money. I’m not trying to hold their feet to the fire and try to get them to sell to me at “X over invoice,” I’m just looking for a fair deal. I’m glad to have done business with this dealership and after the nightmare that was Broadway VW in Oakland, I’m glad I was able to buy this magnificent automobile with very little hassle.
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:S6bUTRquu7xEC9ETlb4IPA
San Francisco, CA
8/19/2008
After reading all of the negative reviews, I had my doubts. But then I met Mico, Internet Sales guru at Royal Motor Sales, and I am a believer. Sure the dealership isn’t the flashiest in SF, and sure there isn’t a huge lot with 900 cars on it, and sure the sales guys dress slick. My experience from start to finish was very solid. I expressed my interest in a particularly new and rare Jetta TDI Sportswagen which wasn’t even out yet. Mico gave me the short story, let me test drive the one version they had, displayed his incredible knowledge about the car, and then sent me on my way, with no high pressure sales pitch; just a commitment to contact me if anything came in. A week later I swung by again and Mico had located the vehicle I wanted. I put down a deposit to buy sight unseen. Two weeks later and a week ahead of schedule, the Jetta was delivered and ready, and Mico made it happen for me in about an hour.
I’m happy. Go see Mico. He seems to love what he does and it shows.
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:p236ni568S_JfiZV20Cj8w
San Francisco, CA
5/19/2010
We had a great experience with Mico at Royal Motors. From start to finish he was courteous, honest, knowledgable, and responsive — it was a pleasure to do business with him.
We purchased a TDI Jetta wagon, which are still pretty hard to find. At the beginning of our search, he quickly let us know that the exact configuration that we were looking for was unavailable in the Bay Area, and then offered to place an order for us. (Other dealers tried to sell us a car we didn’t want.)
We agreed on a price, placed the order, and that was it! Mico kept us updated on the progress of the order and let us know when it arrived. It took us a total of about two hours at the dealer to finalize the purchase, including a long test drive, careful inspection of the entire car, and thorough walkthrough of all the features with Mico.
So straightforward. We will definitely call him again when it’s time to buy our next car. (Except we love our TDI, so it may be awhile….)
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:oLVCPqnPNw4EdM8GUAiWug\
El Sobrante, CA
4/24/2010
Of all the VW dealers I talked to for a 2010 Jetta TDI, Royal had the best selection at the best prices. After purchasing the car, I got home to find an e-mail from their internet sales manager (I had been shopping around earlier in the day) at a price below what I negotiated. Amazingly enough, Royal honored this lower price and refunded me the difference. I think that shows great integrity, something I don’t particularly expect from a car dealer. And that I need to negotiate better!
Original post: http://www.yelp.com/biz/royal-motor-sales-of-san-francisco-san-francisco-2#hrid:uQOYVgZJXvnUBOEo950GpA
I hope that Mico will feel free to put this up on his testimonials page.
From start to finish, Mico has been a pleasure to deal with. We got a good deal and a no-nonsense approach from him on a Jetta Wolsfburg lease back in 2007. We came back to Mico when that lease was finishing and had an even better experience in buying a 2010 California Edition Jetta. My wife Laura has been very happy with the new car, and we feel even more satisfied with our purchase than the day we bought it. We will be happy to tell any and all of our friends in the market for a new car to visit Mico.